November 30th, 2011

Facebook Privacy Case Settles

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  • Asange; Julian
  • Carr; David
  • Jobs; Steve
  • Juhally; Sut
  • Zuckerburg; Mark
  • Marcus; Agnes
  • Dyson; Esther
  • McCluhan; Marshall
  • Huzlus; Aldous
  • Huffington; Aryana
  • Peepys; Samuel
  • Bush: Vannevar (predicited the Internet in 1945)
  • Buckminster; Fuller






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November 28th, 2011

Search Strategy 

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November 21st, 2011


  • Google’s motto
  • Lethally disruptive: essentially changeing the business model
    • You think the changes we have seen so far are big, you haven’t seen anything compared to what is ahead of us.
    • has data about purchasing behavior, and knows what we are likely to buy
  • Apple Inc.
    • getting into consumer products i.e. music
    • historically in the hardware business
  • Google
    • knows what people are interested in
    • knows what people want
    • bought motorolla
      • getting back into what is important to citizens
    • peoples go to place when they need information
    • 800 million served
    • Overview

      Google is a global technology leader focused on improving the ways people connect with information. We aspire to build products that improve the lives of billions of people globally. Our mission is to organize the world’s information and make it universally accessible and useful. Our innovations in web search and advertising have made our website a top internet property and our brand one of the most recognized in the world.

      We generate revenue primarily by delivering relevant, cost-effective online advertising. Businesses use our AdWords program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network use our AdSense program to deliver relevant ads that generate revenue and enhance the user experience.

      We were incorporated in California in September 1998 and reincorporated in Delaware in August 2003. Our headquarters are located at 1600 Amphitheatre Parkway, Mountain View, California 94043, and our telephone number is (650) 253-0000. We completed our initial public offering in August 2004 and our Class A common stock is listed on the Nasdaq Global Select Market under the symbol “GOOG.”

      Corporate Highlights

      Effective April 4, 2011, Larry Page, our Co-Founder and President, Products, will become our Chief Executive Officer, Eric E. Schmidt, our current Chief Executive Officer, will continue as the chairman of our board of directors and will serve as our Executive Chairman, and Sergey Brin, our Co-Founder and President, Technology, will continue as Co-Founder.

      In 2010, we continued to reap the rewards of the growth of the digital economy. The shift of consumers and advertisers from offline to online continued unabated, which fueled good growth in our core business of search advertising. We continued to invest heavily, and rapidly innovate in our search technologies to expand the comprehensiveness of our index, the relevance of our results, and the speed with which we deliver search results. Some recent notable enhancements to search include Google Instant, Instant Previews, and Place Search. We believe that search will only become more intelligent, personal, and interactive, delivering the information most relevant to users, in their language, and relevant to their location and interests.

      In addition, in the past year we have also invested aggressively in our newer businesses—namely display, mobile, and enterprise—to lay the groundwork for future growth. We have also made strategic investments in critical product areas, like Android, Chrome, and Chrome OS—following our core philosophy of building open platforms with optionality, and creating infrastructure that allows everyone on the web to succeed. We also believe that an active acquisition program is an important element of our business strategy. During 2010, we invested $1.8 billion to acquire companies, products, services, and technologies.

      Our business is primarily focused around the following key areas: search, advertising, operating systems and platforms, and enterprise.

  • Early Adopter: First person to have ot try things
    • some are interested; some are compeitive
  • Brave New World
    • distopian sattire
    • futurism: predicts what the future will be like
  • Distopian vision
  • Samual Butler
    • wrote a book titled, Erehwon


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November 14th, 2011

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November 7th, 2011

Workers of the World Employed

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November 2nd, 2011

Information Anxiety 

  • Entropy
    • Idea that things tend towrds chaos
    • Concept from physics
  • “Our understanding of the world is increasingly informed by media and our media choices.”
  • “Frame Jacking”
    • Internet has essentially hi-jacked our view of the world
  • Our Better Angels By: Steven Pinker
  • David Pink
    • People who are right brained are going to rule the world.
  • John Naisbit
    • People are now living distracted
      • We live in a virtual relationship
    • 5 Hatracks
      • Location (Geography)
      • Alphabet (Access)
      • Time (Context; History; Prediction)
      • Category (Differentation)
      • Hierarchy (Comparison)
  • Worman
    • Understanding not understanding
    •  Information architecture


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October 26th, 2011

Happy Anniversary iPod

  • iPod Anniversary
  • H.I.F.
    • High quality Music Files
    • 5 times bigger than regular mp3 files
  • Ear Worm
    • Song that is stuck in your head
  • Recent technology that we have adopted is only 10 years old
  • CS 1161
    • computer science class that deals with research
  • W.Y.K.F.I.W.Y.F.
    • What
    • You
    • Look
    • For
    • Is
    • What
    • You
    • Find
  • Wild Card searches
    • you put in a “*” and it will subsitute any amount of numbers where the * is.
  • Google Books
  • Google Scholar
    • Converging Technology
  • Deep Search; Data Base
  • Pro Quest
  • Book Search
  • George Bool
    • Reason why we all are able to use Google
    • Boolian Searches
  • Meta Searching
    • Search for search results
  • Surf Wax





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October 19th, 2011

More Facebook Friends

  • There is a speed of which the technology now advances.
    • Technology is instigating things that our socirty can not yet accomodate.
    • Technology is surpassing by far outr ability to digest, accomodate, and adapt
    • What happens when you have that much difference between what you are used to and what you are exposed to ?!
  • Word Lens
  • Given the level of change in technology today, is it possible to choose an alternate path and still be economically viable?
  • We are now conditioned to rely on technology
    • Its reflexive; we take it for granted; second nature


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October 17th, 2011

More Wireless Devices than People


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